Bangkok, November 2024 – Universo
Ferrari, an immersive
exhibition showcasing the world of Ferrari, opened its doors today in Thailand.
This event holds significant
meaning as it is the fourth one globally, following Italy, Australia, Korea and
now Thailand, also a first in Southeast Asia.
Bringing the pinnacle of innovation from Maranello, Italy, to Thailand, Universo Ferrari showcases over 20 extraordinary Ferrari models. These include limited editions, legendary classics, and the latest marvels like the Ferrari F80 and Ferrari 12Cilindri, offering Ferrari enthusiasts in Thailand an up-close experience. Universo Ferrari took place at UOB Live, Emsphere, Thailand.
Of particular note, Universo Ferrari served as the regional launch platform for the brand’s new supercar, Ferrari F80, launched globally in October this year 2024. The Asian Premiere was attended by Enrico Galliera, Chief Marketing & Commercial Officer of Ferrari SpA, Francesco Bianchi, President of Ferrari APAC & Middle East, Voravud Bhirombhakdi, Vice President and Executive Director of Cavallino Motors Co.,Ltd, Ferrari's Official Importer in Thailand and Nandhamalee Bhirombhakdi, Managing Director of Cavallino Motors Co.,Ltd
The
F80 is a car destined to join iconic models from the 1984 GTO to the 2016
LaFerrari Aperta. It is a showcase for the ultimate in
technology and performance from the marque and represents an extreme
development of the internal combustion engine. With
a combined maximum power of 1200 hp, the V6-hybrid powertrain of the F80 makes
it the most powerful road car ever to come out of the gates of the Ferrari
factory
“Universo Ferrari is an exclusive event that
showcases the timeless beauty, innovative technology, and dynamic performance
that Ferrari has led the automotive industry with for over 77 years,” said Enrico
Galliera. “I am delighted to introduce the journey of innovation that the brand
has embarked on to our clients and fans in Thailand, a very important market
for Ferrari.”
Discover the Zones of
Universo Ferrari:
Racing Zone: The
heart of Ferrari, featuring iconic racing models like the F1-2000, which
helped Michael Schumacher win his third World Championship and marked Ferrari's
return to Constructors’ Championship glory after 21 years. Also on display is
the Ferrari 499P Le Mans Hypercar, a two-time champion at the 24 Hours
of Le Mans in 2023 and 2024, showcasing the technology behind the Ferrari F80.
Sport Cars Zone:
Marvel at Ferrari's latest innovations and timeless beauty, including the Ferrari
Daytona SP3, the SF90 XX Stradale, the Purosangue, the 296
GTB, and the latest Ferrari 12Cilindri with its powerful V12 engine.
Ferrari Classiche Zone:
Relive history with classics like the Ferrari 308 GTB and the Ferrari
F50, celebrating Ferrari’s 50th anniversary.
Ferrari Lifestyle Zone:
Immerse yourself in Ferrari’s luxury lifestyle with displays like the Maranello
Clutch and a special fashion showcase embodying the elegance and sophistication
of the brand.